In an announcement by EA sports, a leading video maker, and Nike, one of the world’s largest athletic apparel companies, have struck a major partnership.
According to blog post, the partnership will allow members of .SWOOSH to gain access to Nike-branded digital collectibles which will be infused into EA games. .SWOOSH is a Web3 platform run by Nike. The platform, which was built on Polygon, the Ethereum scaling network offers NFT collectibles as digital sneakers and membership cards to users.
According to the announcement, the collaboration will allow for the two biggest names in sports and entertainment, to serve and allow for members of .SWOOSH to gain access to Nike’s digital experience and express their personal style through play.
With the partnership comes an introduction to a new experience that will unlock different levels of customization for users within the EA SPORTS ecosystem. Both platforms intend to nurture the partnership and further expand on the collaboration.
Nike revealed that EA SPORTS titles, EA SPORTS and Nike will come together in the future and create a select .SWOOSH virtual creations. These will allow members and players “unique new opportunities for self-expression and creativity through sport and style.”
Ron Faris, the GM of Nike Virtual Studios, spoke positively of the partnership, as he explains that the partnership will be fruitful in the long term.Ron Faris explained
Nike and EA SPORTS share a commitment to innovation, creativity, and excellence, and we are thrilled to partner with them, this partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base…
Andrea Hopelain, SVP of Brand for EA SPORTS & Racing remarked that EA sports is focusing its gaze on pioneering the future of sports fandom. Hopelain also explained the benefits of collaborating with .SWOOSH. He asserted that the move will give room to fans and open the floor for them to share their love for sports.Andrea Hopelain said.
All of us at EA SPORTS are focused on leading the next evolution in sports fandom, and this new collaboration with our longtime partners at Nike sits directly at the intersection of innovation, sport, and culture, working with .SWOOSH, we’ll bring creativity and self-expression to the forefront for fans as they connect, compete and share their love for sport.”
More details on the integration of the .SWOOSH community with future EA SPORTS experiences will be
rolled out to the public in the near term. Notably, .SWOOSH is currently in closed beta, as the team works on building a safe and equitable platform for users.
