何一騎馬、コミュニティ造币、Alpha上架：暗号通貨界にも「山東学」

Written by: Curry, DeepTide TechFlow

There’s a rule at Shandong dinner tables: when the fish is served, its head must point toward the host position.

Whoever it points to is the protagonist and must drink first. It’s not written down anywhere, but all Shandong people know it. No one teaches it—you just pick it up naturally.

Recently, someone drew a picture called “Shandong Studies in Crypto.” A table of people eating fish, with He Yi seated at the host position, KOLs, token listing groups, and content editors surrounding both sides.

Caption: For Binance listings, the fish head must point toward He Yi.

On January 1st, He Yi posted a New Year’s tweet. Riding a white horse, walking by the sea, with four words as caption:

I’ve arrived on horseback.

A nice New Year’s wish, with a play on words—the horse year, and a bit of wordplay.

Today, Binance Alpha listed a new coin called “I’ve Arrived on Horseback.” The community created it, with no direct relationship to He Yi.

But look at this chain: the top sister posts, the community launches a coin, Alpha lists it.

No one in between needs to say anything.

Last year, Binance was attacked over the “bestie coin,” with accusations of listing manipulation and interest transfer. He Yi responded multiple times, saying they were reflecting and adjusting, even launching Alpha as a selection pool.

In December last year, she tweeted: don’t try various angles on our official account, these kinds of memes won’t be seen anymore in the future.

28 days later, her New Year’s tweet became a new coin on Alpha.

What was the problem with the bestie coin? People used backdoors, there were cronies, interest transfer.

All of these require evidence, a chain of events, a specific bestie.

But “I’ve Arrived on Horseback” doesn’t require any of that.

No backdoors, no cronies, no interest transfer. The top sister posts a picture, and the people below just start moving on their own.

This perhaps touches on the essence of Shandong Studies: the leader doesn’t need to speak, you need to figure it out yourself.

A community member commented that Alpha is now just a flattery tool, existing only to make the top sister happy.

The language is crude, but it describes an atmosphere.

When a platform’s direction starts revolving around one person’s social media, when “which coin to list” becomes “guess what she likes,” rules cease to matter.

What matters is reading the room.

Someone put it more bluntly: if you want to know if an industry has a future, ask one question—in this industry, are people good at flattery more successful than people good at doing things?

If the answer is “yes,” that industry is heading downhill.

In crypto, this approach really works. And the most successful people here all know exactly whose posterior to kiss.

The core resources in AI are technology and products—you have to deliver something. Jensen Huang won’t give you GPUs just because you call him daddy every day.

The core resources in crypto are listing rights, traffic, who learns the news first. These things aren’t in the code—they’re in people’s hands.

When things are in people’s hands, you need to use human methods to obtain them.

The more Shandong Studies thrives, the more an industry relies on connections and information asymmetry, rather than innovation and technology.

He Yi probably doesn’t even know about this. A small MEME worth a few million doesn’t warrant the attention of a co-CEO.

But that’s precisely the problem.

She doesn’t need to know. The fish head turns on its own.

This is far more efficient than the bestie coin.

The bestie coin at least required an actual bestie. Shandong Studies only requires an atmosphere.

And people who see through these rules and execute them thoroughly are, in a sense, also talented.

After all, in this society, we smile at poverty but not at vice.