One of the most renowned Indian e-commerce marketplaces, Flipkart is introducing FireDrops 2.0 on the Polygon blockchain in collaboration with a customer relationship-building platform Hang. FireDrops 2.0 has been designed to provide users with engagement and loyalty, and also evolve the traditional customer experience
According to the report, FireDrops will take advantage of blockchain technology and Web3 to involve the community in the utilization of NFT for reward. With this, users will have access to easy ownership and redemption reward. More interestingly, new revenue streams would be generated for brands.
One interesting thing about the program is that it could be a marketplace where users would be able to buy and sell rewards. With this, Hang is said to be the best candidate. It enables brands to integrate third-party rewards while ensuring that value-added partnerships with other companies are facilitated.
Naren Ravula, VP, Head of Product Strategy and Deployment at Flipkart commented:
By integrating web3 and NFTs into brand loyalty programs, we are revolutionizing brand marketing, storytelling, and customer engagement. As India’s homegrown e-commerce marketplace which is constantly innovating, we recognize the value of customer loyalty and more importantly, the emerging space of web3 loyalty. We are excited to collaborate with one of the best in the space for this innovative brand-first rewards and loyalty program.
According to the CEO and Founder of Hang Matt Smolin, Flipkart has a monumental opportunity to ensure that customers’ connections are redefined and loyalty is built. In the future, there may be the best programs like gamified, personalized, and web3-enabled
The partnership is also said to align with Flipkart’s vision for users with market-leading technology. The loyalty solution of Hang provides sustainable cost, incentivizes user participation, provides easy scalability for partnership, and also caters to the preference of Gen Z. Being backed by Flipkart, Polygon, and Hang, FireDrops would leverage the presence of Flipkart’s presence in the Indian market, take advantage of Hang’s experience in the Web3 loyalty program and relies on the Polygon’s scalable web3/blockchain technology
Flipkart recently entered into a partnership with supply chain solutions provider Ensologic. The idea of the partnership is to find innovative products through their research teams for further development for customers
The company said in a statement:
Polygon (MATIC) is currently bearish with a price of $0.607105 after falling by 21 percent in the last seven days
