Labubu, mystery box, and TikTok: A new era of soft competition targeting female consumers
Shopping is now gambling, and gambling is no longer just poker and slot machines, but also Labubu, mystery boxes, and TikTok. A new addiction cycle targeting female consumers is emerging: soft gambling is on the rise, with emotional stakes rather than monetary ones. This article is based on a piece by John Wang, organized, edited, and written by Foresight News. (Background: Labubu has fallen! The second-hand price has been cut by 50%, and scalpers are suffering losses. Is Pop Mart entering a cooling period?) (Supplementary background: $LABUBU meme coin surged by 2000% in two weeks, and Pop Mart is globally rushing to buy "become a super IP" with stock prices hitting new highs.) The rise of soft gambling led by women: A girl bought 3 Pop Mart mystery boxes and filmed a curious TikTok unboxing video. She whispered, "Please let me draw the hidden version of the sleeping bear... But let's say,
LABUBU-6,44%
動區BlockTempo·2025-08-25 15:14