#数字资产行情上升 The move by traditional financial giant Morgan Stanley to launch Bitcoin and Solana ETFs under its own name has truly stirred up the entire market.

On January 7th, Bitwise Investment Officer Matt Hougan stated: These two ETFs will be directly branded with "Morgan Stanley." This is no small matter—this institution manages 20 ETFs, which were previously operated discreetly under sub-brands like Calvert and Parametric. The Bitcoin and Solana ETFs are now the 3rd and 4th products to carry the main brand.

Think about it, a financial giant like Morgan Stanley has always maintained a conservative brand tone. Even when venturing into crypto-related products before, they kept a low profile behind subsidiaries to "test the waters," fearing potential risks. This time? They directly put the company's name front and center, effectively giving these two ETFs an "institutional-level endorsement" stamp.

What signals does this send? On one hand, it indicates that the giants are starting to take the long-term value of crypto assets seriously; on the other hand, it’s a vote of confidence in the overall compliance process of the sector. When large institutions dare to bet with their main brand, it often means they believe the risks are manageable and the opportunities are ripe.

The market must take this move seriously—not just the products themselves, but also the symbolic significance. Such actions send a signal to other institutions: the time to enter is near. Even before the two ETFs officially launch, they have already piqued investors’ interest with the "official Morgan" brand.