A taxa de comissão da Apple App Store cai para 25%, Tencent responde à redução do "imposto da Apple"

“Apple Tax” finally reduced.
On March 12th, Apple announced that, following discussions with Chinese regulatory authorities, starting from March 15, 2026, the commission rates for the iOS and iPadOS App Store in mainland China will be adjusted.
The standard commission rate for in-app purchases and paid applications will be reduced from the current 30% to 25%.
The commission rate for in-app purchases under the Small Business Program and the first-year automatic renewal subscription commission rate under the Mini Apps Partner Program will be changed from the current 15% to 12%.

Subsequently, Tencent responded to this matter by saying, “With the strong promotion of regulatory authorities, Apple has adjusted its App Store commission policy in China, which is exciting for the industry.
This change reflects a response to and respect for the voices of Chinese users and developers, and is a positive signal for the healthy development of the digital ecosystem.
For Tencent and all developers, it will usher in a more open and win-win platform environment, conducive to stimulating innovation and promoting the sustained prosperity of the technological application ecosystem.”