Rayonier keeping its name after merger with PotlatchDeltic

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Rayonier Inc. announced it will retain its name following its merger with PotlatchDeltic Corp., despite earlier plans to adopt a new name. The decision was made after considering both companies’ rich history, brand equity, and market presence, concluding that keeping the Rayonier name, along with a refreshed logo, would best serve the combined entity. Rayonier CEO Mark McHugh stated this approach honors their history, leverages strong brand equity, and mitigates costs and confusion.

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