Jefferies Initiates Coverage of Kontoor Brands, Inc. (KTB) with a Hold Rating and a $65 Price Target

SelfRugger · 2026-04-12T06:51:32+00:00

Jefferies has initiated coverage of Kontoor Brands, Inc. (KTB) with a Hold rating and a $65 price target, highlighting its free cash flow but expressing concerns over risks tied to Helly Hansen and tariffs. While Baird remains bullish, KTB's stock has notably underperformed.

SelfRugger

2026-04-12 06:51:32

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Jefferies Initiates Coverage of Kontoor Brands, Inc. (KTB) with a Hold Rating and a $65 Price Target

Jeff Lewis

Tue, February 17, 2026 at 7:24 PM GMT+9 1 min read

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Kontoor Brands, Inc. (NYSE:KTB) is among the 12 Best Consumer Stocks to Buy According to Wall Street.

Jefferies Initiates Coverage of Kontoor Brands, Inc. (KTB) with a Hold Rating and a $65 Price Target

On February 4, 2026, Jefferies initiated coverage of Kontoor Brands, Inc. (NYSE:KTB) with a Hold rating and a $65 price target. The firm cited the company’s free cash flow profile and low valuation multiple as positives, but said risks tied to Helly Hansen and tariffs support estimates below consensus. Jefferies added that it expects soft guidance when the company reports fourth-quarter results.

A day earlier, on February 3, 2026, Baird analyst Jonathan Komp named Kontoor Brands, Inc. (NYSE:KTB) a bullish Fresh Pick and reiterated an Outperform rating with a $105 price target. On January 22, 2026, Wells Fargo analyst Ike Boruchow lowered his price target on Kontoor Brands, Inc. (NYSE:KTB) to $95 from $100 while maintaining an Overweight rating. The firm noted that while the broader group has rallied 10% in recent months, Kontoor shares have underperformed by 40%. Wells said bearish investor conversations center on concerns that Helly Hansen was a poor investment and lacks growth, but the firm disagrees and remains bullish.

Kontoor Brands, Inc. (NYSE:KTB) designs, produces, and markets denim and lifestyle apparel, footwear, and accessories primarily under the Wrangler and Lee brands.

While we acknowledge the potential of KTB as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 10 Most Profitable Undervalued Stocks to Buy and 11 Best Mining Stocks to Buy According to Wall Street

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