Naixue's Tea's revenue exceeds 4.3 billion yuan in 2025, with a 15.7% increase in daily orders per store.

On the evening of March 26, Nayuki Tea released its 2025 full-year results announcement. The group focuses on high-quality development and a green-and-healthy strategy, and achieves a clear improvement in operating efficiency and quality through product innovation, store optimization, and model upgrades. Meanwhile, its adjusted net loss declined significantly by 73.8%, and cash flow and operating indicators have continued to trend positively. At the same time, on March 13, Nayuki’s first Xian·Studio store opened in a grand ceremony at Shenzhen Coast City, becoming an important benchmark for further implementing the brand’s health strategy and injecting new momentum into growth in performance.

In 2025, Nayuki achieved remarkable results through refined operations and structural adjustments. The average daily sales per directly operated store increased by 5.2% year over year, same-store sales grew by 6.3%, average daily orders per store rose by 15.7%, and core operating indicators continued to climb steadily**.** In terms of product innovation, throughout the year the company launched 70 ready-to-drink beverages and 54 baked goods, covering healthy series such as “Daily Veggie & Fruit Bottles,” precisely meeting market demand for low-burden eating and drinking.

Strength of capital and ongoing optimization of network layout are another highlight. The group holds total cash and deposits of 26.6 billion yuan, with strong cash flow supporting business development. As a key move in the 2026 health strategy, the first Xian·Studio store sparked a craze for check-ins immediately upon opening. The exclusive debut low-GI multi-fiber series products, with the core selling points of “more fiber, slower blood sugar rise,” combined with lighter fare such as half-sugar baked goods, build an all-scenario healthy eating and drinking system. The new store’s booming performance not only reflects Nayuki’s long-term efforts in the health track, but also validates market recognition of the “healthy products + precise scenarios” operating model.

In the next phase, Nayuki will continue to focus on deep cultivation in core advantageous cities, further develop health-oriented product innovation and refined membership operations. Using its stores as the focal point, the company will promote upgrades across the industry toward healthfulness and higher quality, bringing consumers more valuable healthy tea-drinking experiences.

(Editor: Lin Chen)

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