Latest data: January securities app monthly active users return to the 180 million mark! Eight platforms have over 7 million monthly active users. Who is leading, and who is making a comeback?

What do the daily active user data of broker-dealer proprietary apps reflect regarding user engagement changes?

Reporter: Li Na Editor: Xiao Ruidong

At the beginning of 2026, the number of active users of securities apps has seen a “good start.” According to the latest data from Analysys Qianfan, the monthly active user count of securities apps surpassed 180 million in January, setting a new high since 2025, second only to the peak in October 2024.

At the same time, the leading group of broker-dealer proprietary apps continues to expand, with eight platforms having monthly active users exceeding 7 million. The positive transmission of market conditions, transaction enthusiasm, and the increase in investors is driving the steady rebound in the activity of securities apps.

Monthly active users of securities apps return to 180 million

According to Analysys Qianfan data, in January 2026, the monthly active user count of securities apps reached 184.2751 million, reflecting a month-on-month growth of 5.11% and a year-on-year growth of 13.86%. Based on historical data, this marks the first time since the market rally began on September 24, 2024, that the monthly active user count of securities apps has returned to the 180 million mark, second only to 184.3057 million in October 2024, and also setting a new high since 2025.

Yang Ling, a consulting expert in the securities industry at Analysys Qianfan, believes this growth is the result of the positive transmission of market conditions, transaction enthusiasm, and an increase in investors.

Yang pointed out that in January, the Shanghai Composite Index rose by 3.76%, and the Sci-Tech 50 Index increased by 12.29%. The overall market rally directly enhanced the attention of existing investors, driving them to log into the app frequently for market tracking and trading decisions. During the same period, the average daily trading volume of A-shares reached 3.33 trillion yuan, setting a historical high, with the high-frequency trading behavior of investors directly translating into increased app logins and usage frequency.

Additionally, new investors contributed to the monthly active growth. In January, the number of new accounts opened on the Shanghai Stock Exchange reached 4.9158 million, a new high in nearly 15 months. The entire process from account opening, deposit, to first trade is completed within the app, directly driving the growth of the monthly active user base.

Eight broker-dealer proprietary apps have over 7 million monthly active users

From the January 2026 data of broker-dealer proprietary apps, the overall user scale of the top 20 platforms continues to grow steadily, with some small and medium-sized platforms showing particularly notable month-on-month growth rates.

In terms of active user scale, in January 2026, Zhangle Caifutong ranked first with 12.815 million monthly active users, up 5.73% from December 2025; Guotai Junan followed closely with 11.0099 million active users, a month-on-month increase of 5.85%; Ping An Securities ranked third with 9.3728 million active users, a month-on-month growth of 5.56%, moving towards the 10 million milestone.

Specifically, there are eight broker-dealer proprietary apps with monthly active users exceeding 7 million. Besides the top three, in January 2026, China Merchants Securities had 7.7807 million active users, with a month-on-month growth of 6.53%; CITIC Securities’ e-invest had 7.675 million active users, with a month-on-month growth of 4.34%; Guotai Junan Tongcai had 7.4841 million active users, up 4.40% month-on-month; CITIC Jiantou Securities’ Jingyijin had 7.4477 million active users, with a month-on-month growth of 4.14%; and GF Securities’ Yitaojin had 7.3642 million active users, with a month-on-month growth of 5.53%.

In addition, Xiaofang had 6.8146 million active users, China Galaxy Securities had 6.8092 million active users, and Zhongtai Qifutong had 6.7587 million active users. Overall, the leading platforms have a solid user base with steady growth momentum.

From the perspective of month-on-month growth rates, Guoxin Jinyangtian ranked first with an increase of 7.94%, demonstrating strong user engagement capabilities; Guotou Securities ranked second with a month-on-month growth of 7.08%; and platforms such as Industrial Securities’ Youlibao and Zhangzhengbao also achieved over 6% month-on-month growth, showing positive performance.

The Daily Economic News reporter also noticed that the leading third-party securities service applications performed equally well, with Tonghuashun, Dongfang Caifu, and Dazhihui all recording steady growth in active user numbers. In terms of active user scale, in January 2026, Tonghuashun led with 38.7546 million monthly active users, a month-on-month growth of 5.59%; Dongfang Caifu reached 19.2908 million monthly active users, a month-on-month growth of 5.86%, approaching the 20 million threshold; Dazhihui had 13.7618 million monthly active users, with a month-on-month growth rate of 6.07%.

At the same time, in January 2026, as market conditions continued to improve, the average daily active user count of broker-dealer proprietary apps also entered a new round of growth. According to the latest daily active data released by Analysys Qianfan, the leading platforms continue to maintain their lead in user daily engagement, while some broker-dealers achieved higher user loyalty through product experience and content services.

In terms of daily user scale, Huatai Securities’ Zhangle Caifutong ranked first with 4.45 million daily active users; Ping An Securities and GF Securities’ Yitaojin ranked second and third, with daily active users of 3.55 million and 3.41 million respectively, with only a slight difference between the two; Guotai Junan Junhong ranked fourth with 3.20 million daily active users.

It is worth noting that China Galaxy Securities, China Merchants Securities, Guotai Junan Tongcai, and Founder Securities’ Xiaofang also made it into the top ten daily active users, with daily active counts ranging from 2.28 million to 2.68 million, indicating the overall strength of the leading group.

Industry insiders pointed out that the January data for daily active users of broker-dealer proprietary apps reflects the effective transmission of market enthusiasm to users’ daily behaviors. While maintaining scale advantages, leading platforms are also competing for users’ “daily attention” through refined operations. Daily active users, as a key indicator of user engagement and trading potential, are becoming an important battleground for broker-dealers’ digital competitiveness.

Daily Economic News