BMW Group 2025 Net Profit Exceeds 7 Billion Euros, New Generation in China Accelerates Landing

(Munich/Beijing) Despite numerous challenges, BMW Group remains steady in its progress toward 2025. With an attractive product lineup covering all drive technologies, a continuously improving and balanced global business layout, and meticulous cost control, the group’s pre-tax profit once again exceeded €10 billion, reaching €10.2 billion. Despite significant impacts from additional tariffs, the group’s pre-tax profit margin remained stable at 7.7%, consistent with 2024. The group’s net profit exceeded €7 billion, remaining flat compared to the previous year. Cost management efforts were highly effective, reducing costs by €2.5 billion throughout the year.

BMW Group Chairman Oliver Zipse stated: “Strategic vision, solid business performance, and a long-established reliable reputation have always been key qualities of BMW Group. We set a clear development direction early on, relying on three solid pillars: a steadfast technology-neutral strategy, a broad and balanced global footprint, and an attractive brand and product portfolio. Over the past few years, our strategic choices have been validated and continue to benefit us. In a challenging environment, we do not need to change direction but remain committed to our established path, steadily advancing the implementation of our strategy.”

Product diversification remains a core success factor for BMW Group: With a comprehensive powertrain portfolio including internal combustion engines, plug-in hybrid systems, pure electric drives, and hydrogen fuel cells set to be introduced by 2028, the group is laying a solid foundation to meet current and future global market demands and customer expectations. Meanwhile, this strategic approach is also crucial for achieving efficient CO₂ reduction. In 2025, the group’s fleet emissions of 90 grams per kilometer exceeded EU reduction targets, achieved entirely through its own capabilities, demonstrating that technology neutrality and effective climate protection are complementary.

Pure electric models continue to be a key growth area. In fiscal year 2025, global sales of pure electric vehicles increased to 442,072 units, accounting for 17.9% of total sales—meaning one in every six cars sold was an electric vehicle. The MINI brand’s pure electric models had an even higher share, with one in every three MINI cars sold being electric. In Europe, 40% of the group’s sales came from pure electric or plug-in hybrid models. With a rich electric vehicle lineup, BMW has established a strong competitive advantage in the electrification market. In June 2025, the group successfully delivered its 1.5 millionth electric vehicle, and by 2026, it aims to reach the milestone of 2 million electric vehicles delivered. As a pioneer in electrification, BMW will continue expanding its pure electric product lineup, aiming to offer 20 electric models to customers by the end of 2026.

In fiscal year 2025, BMW Group delivered 2,463,681 luxury vehicles worldwide, a slight increase of 0.5% compared to 2024. The European and U.S. markets performed strongly, with China remaining the group’s largest single market, fully confirming the decisive competitive advantage of the “broad and balanced global layout” core strategy. BMW M continued its success in 2025, achieving 14 consecutive years of sales growth, with over 213,000 units delivered, setting a new record. For every 10 BMW vehicles sold, one is an M model. The BMW M2 coupe and M3 family were key models driving this success, and BMW M, alongside electrified models, became the main growth drivers for BMW Group in 2025. The MINI brand saw significant growth with its new family, with sales up 17.7% year-over-year.

The new generation strategy has achieved a key breakthrough. The new generation BMW iX3, as the first mass-produced model of the new series, injects core momentum into the brand and group’s future development. It was successfully mass-produced at the new factory in Debrecen, Hungary, completing ramp-up and initial deliveries to customers. The model has now fully launched in European showrooms. Demand for the new generation BMW iX3 far exceeded expectations; in Europe, one in three orders for pure electric BMWs is for this model, attracting many first-time BMW buyers. To meet strong market demand, the Debrecen plant has begun double-shift production. Meanwhile, the second new generation model, the BMW i3, will debut globally on March 18 in Munich.

Looking ahead, BMW will accelerate innovation to fully integrate new generation technologies across its entire product line. By 2027, over 40 new or facelift models will be launched, with core segments like the new BMW 3 Series and X5 offering all powertrain options, all benefiting from new generation technology. In 2027, BMW M will usher in a new era of high-performance models, launching its first dedicated electric M model designed for professional track use. Relying on new generation proprietary technology clusters and modular design concepts, BMW can deeply embed market-specific features and content into vehicle development and production, while continuously strengthening R&D capabilities to respond more quickly and flexibly to regional customer needs and tailor solutions accordingly.

In China, BMW continues to strengthen its core capabilities in innovation, manufacturing, and channels. 2025 is a pivotal year for deepening roots and building a solid foundation in China. The long-wheelbase version of the new generation BMW iX3 will debut globally at the Beijing Auto Show in 2026 and will be officially produced in Shenyang. Co-developed with local R&D teams, this model integrates BMW’s sixth-generation electric drive technology, “Driving Control Superbrain,” and other self-developed breakthrough technologies, deeply integrating the local “Chinese AI” ecosystem, making it BMW’s “most Chinese-style” product. In 2026, BMW plans to launch about 20 new models in China, covering BMW, MINI, and BMW motorcycles, marking a new chapter for the implementation of the new generation strategy in China.