Fixed-price gold weight decreases, with gold prices exceeding 2,000 per gram

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【#Fixed-Price Gold Weight Shrinks, Price per Gram Exceeds 2,000 Yuan#】#Price per Gram of Fixed-Price Gold Nearly Twice the Market Gold Price# Recently, multiple consumers have complained 【Download the Black Cat Complaint App】 directly pointing to hidden consumer traps in popular “fixed-price gold” jewelry on the market. Consumers report that gold shops mainly promote “fixed-price gold jewelry,” claiming exquisite craftsmanship and diamond inlays, but the actual prices are significantly higher than those of standard weight-based gold jewelry. An investigation found that some merchants obscure the weight during sales, induce sales through misleading tactics, and sales staff strongly promote “changing styles at any time” to attract customers. When customers genuinely want to exchange styles, they are told they need to “trade down to trade up,” leaving some consumers feeling “tricked.” Lawyers remind consumers to actively verify the weight, pricing method, and exchange rules when purchasing gold to avoid “confused consumption.” “My first gold purchase was a big mistake,” said Ms. Wei from Chongqing recently, recounting her experience. On March 7, 2026, she bought a piece of jewelry at a well-known local jewelry store for 9,108 yuan. The salesperson strongly recommended a “fixed-price product,” verbally stating that the jewelry weighed about 3.7 grams. Ms. Wei thought the style was attractive and trusted the brand, so she paid for it. However, after returning home and carefully checking the label, she discovered a problem: “The label shows the actual weight as only 3.2 grams, but the salesperson said 3.7 grams. The gold price that day was about 1,500 yuan per gram, so the unit price of this jewelry was nearly 2,846 yuan per gram, almost double the market gold price, making it not worth it at all.” Furious, Ms. Wei returned to the store to request a refund but was refused: “Valuable gold jewelry cannot be returned, only exchanged.” Moreover, the policy states that when exchanging for a new piece, the total price of the new jewelry must be at least 15% higher than the original. This regulation left Ms. Wei puzzled: “When I bought it, they only said I could exchange, but they didn’t say I’d have to pay so much extra!” An on-site investigation was conducted. In a large shopping mall in Jianye District, Nanjing, the reporter observed that all brands placed “fixed-price” gold jewelry at the prominent position or center of the gold counters. For example, a diamond-inlaid gold pendant from a certain brand was priced at 23,990 yuan, with a marked weight of 8.6 grams. Calculations show the unit price is nearly 2,800 yuan per gram. Meanwhile, at the neighboring weight-based gold counter, the day’s basic gold price was only around 1,400 yuan per gram. The price difference is nearly double. #Gold and silver prices have plummeted again# (Yangtze Evening Post)

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