Li Bin of Nio: Nio, LeDao, and Firefly will expand into the lower-tier markets this year through a joint SKY store layout across the three brands.

K-LinePoet · 2026-03-21T08:18:21+00:00

On the evening of March 10th, Nio founder, chairman, and CEO Li Bin stated during the Q4 2025 and full-year financial results conference call that Nio, Lao Tao, and Firefly will this year deepen their presence in key markets while jointly expanding into lower-tier markets through SKY stores combining the three brands to efficiently cover more prefecture-level cities with sales and service networks. (People Finance News)

K-LinePoet

2026-03-21 08:18:21

On the evening of March 10, NIO founder, chairman, and CEO Li Bin stated during the Q4 2025 and full-year financial report call that NIO, Leado, and Firefly will focus on key markets this year while jointly expanding into lower-tier markets. Through the SKY stores operated by the three brands, they aim to efficiently cover more prefecture-level cities with their sales and service network. (People’s Financial News)

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