Five Grains Mill: Sales during Spring Festival 2026 increased approximately 47.3% to 48.5% year-over-year, with effective implementation of differentiated gift box strategies across all channels

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2026-03-20 16:40:24

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On March 18, Wugu Mofang announced that, based on the group’s unaudited preliminary sales data for the first two months of 2026 ending February 28, the group achieved sales revenue of approximately 610 million to 615 million yuan during the 2026 Spring Festival (unaudited), representing an increase of about 47.3% to 48.5% compared to the Spring Festival in 2025; and during the first two months of 2026 (from January 1 to February 28), the group achieved sales revenue of approximately 655 million to 670 million yuan (unaudited), an increase of about 48.2% to 51.3% compared to the same period in 2025.

The growth in the above sales revenue (unaudited) was mainly driven by the effective implementation of differentiated gift box strategies across all channels during the 2026 Spring Festival and the sales growth of all-channel gift box series products.

(Company Announcement)

(Edited by: Wang Can, Lin Chen)

Keywords: Food

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