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Hershey Combines Its U.S. Businesses
The Hershey Company has announced it is combining its U.S. product segments into a single operating model, merging its “sweet,” “salty,” and “protein” brand portfolios. This strategic move aims to centralize global brand marketing and enhance commercial activity execution across all three U.S. categories. President and CEO Kirk Tanner stated that this consolidation will allow Hershey to better meet consumer needs and lead next-generation snacking with increased speed and purpose.