Guangxi: Building a Strong Defense Line for Agricultural Product Quality and Safety

Source: Farmers Daily

To fully implement the requirements of the Food Product Quality and Safety Law, the “Management Measures for the Certification of Qualified Food Product Safety” (hereinafter referred to as the “Measures”) have officially come into effect. Guangxi focuses on key links, adopts multiple measures, and strives to establish a long-term mechanism of “主动开证,凭证流通,依证监管” (active certification, certificate circulation, and certificate-based supervision), strengthening the food product safety defense line.

Regarding the scope of application, issuing entities, and labeling requirements of the “Measures,” Guangxi has carried out comprehensive policy publicity through multi-dimensional channels. Over 20 easy-to-understand animations and short videos have been produced and released, along with over 100,000 infographics and posters. Propaganda teams have been organized to go deep into production bases, cooperatives, farmers, and agricultural markets for over 100 sessions. Additionally, publicity has been extended through banners, “clear understanding” notices, and rural loudspeakers looping broadcasts. In commercial supermarkets, agricultural product exhibitions, live streaming sales, and other scenarios, “certificate display” has been implemented to make producers clear on “how to issue” and consumers understand “how to verify,” ensuring that everyone is aware of the certification and verification process.

To promote the full digitalization and application of the qualified certificate and solve difficulties faced by small farmers in issuing certificates, Guangxi has innovated service models. While upgrading the “Bagui Agricultural Safety” electronic certification platform to enable “QR code tracing and one-click verification,” it has also established a number of guidance service points for qualified certificates relying on agricultural service centers and agricultural enterprises, forming a grid-based service network. These service points provide farmers with one-stop services such as quality safety guidance, rapid testing, and convenient certification, effectively integrating small farmers into the qualified certificate system and bridging the “last mile” of policy implementation.

Guangxi’s agriculture, rural affairs, and market supervision departments jointly established a collaborative supervision mechanism for edible agricultural product quality and safety. They set up “joint service booths” in 23 large agricultural markets and citrus trading centers, implementing regular on-site inspections. Strictly enforce regulations that “no certificate, no entry,” and “re-verify after passing rapid tests” before allowing transactions, ensuring the connection between origin certification and market access.

Through policy guidance, Guangxi links the issuance and use of certificates with agricultural project applications and brand certifications, encouraging entities to proactively standardize certificate use. Meanwhile, efforts are being made to gradually realize the integration of traceability codes and certificate codes for green and high-quality agricultural products, forming a distinctive Guangxi-style agricultural product quality safety management model.

Next, Guangxi will continue to strengthen departmental cooperation and law enforcement supervision, strictly investigate illegal activities such as “not issued when should be, false issuance, forgery, and alteration,” and take measures such as ordering rectification and imposing fines on violators. It will also streamline channels for collecting opinions and suggestions, establish and improve a closed-loop management mechanism of “implementation—feedback—optimization,” continuously optimize operational procedures and service delivery, and achieve the goal of “certified listing, certificate circulation, full traceability, and social co-governance” for agricultural products. This will ensure that the qualified certificate truly becomes a “credit proof” for producers and a “trustworthy credential” for consumers. (Farmers Daily Multimedia Reporter: Ruan Bei)