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"Red Desert" Developer's Stock Price Plummets! Two-Day Cumulative Decline Nearly 40%
Highly anticipated open-world action game “Red Desert” was officially released today, but the developer Pearl Abyss’s stock price experienced a significant drop just before the launch.
According to data from the Korea Exchange, the company’s stock price continued to decline after opening today, with a single-day drop of approximately 7.72%, closing at 42,450 KRW. Since the market closed on March 18 (the day before game media reviews were released), the total decline has reached 38.74%, approaching 40%.
The Chosun Ilbo analyzed that the stock price decline is mainly related to differing reviews of “Red Desert” in overseas media. While the game received praise for its graphics and combat dynamics, it also received some negative feedback regarding gameplay feel and content depth, which affected investor confidence in the short term. As Pearl Abyss’s key project developed over seven years, its market performance and reputation are crucial to the company’s financial health.