The Trade Desk's stock price rises due to analyst support

LootboxPhobia · 2026-03-20T16:25:39+00:00

The Trade Desk stock price rose 3.7% after Needham analyst Laura Martin reiterated a buy rating with a $32 price target. She analyzed that the dispute with Publicis Groupe has limited financial impact, with factors supporting her optimistic outlook including new revenue sources and strategic positioning.

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2026-03-20 16:25:39

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Investing.com – The Trade Desk (NASDAQ: TTD) stock rose 3.7% on Friday after Needham analyst Laura Martin reiterated a buy rating with a target price of $32.00. She had previously spoken with advertising technology industry executives in New York.

After discussions with industry insiders at an advertising technology conference, Martin maintained her positive stance on the stock. She gathered opinions on the ongoing dispute between the company and Publicis Groupe. The analyst concluded that the public disagreement between The Trade Desk and Publicis represents a power struggle over the distribution of economic benefits, which may not last long.

According to Martin’s analysis, the financial impact of the Publicis incident appears limited. She estimates that Publicis accounts for about 10% of The Trade Desk’s projected revenue of $2.9 billion in fiscal 2025, roughly $290 million. However, Martin believes that 70% of Publicis’s brand clients have direct joint service agreements with The Trade Desk, so the actual risk exposure is only about $87 million.

The analyst pointed out that The Trade Desk disclosed in 2025 that joint service agreements account for over 60% of its reported revenue. These direct contracts with brands include volume discounts tied to minimum spending levels on the platform. Martin believes that as long as the company maintains transparency, these agreements will continue to be renewed.

Martin listed several positive factors supporting her buy rating, including potential new revenue from OpenAI’s advertising business, growth in connected TV and retail media networks, and The Trade Desk’s strategic position serving large global brands. She also noted that the stock’s decline in 2026 and over the past 12 months already reflect market concerns about its relationship with advertising holding companies and executive changes.

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