Coca-Cola launches 'game-changer' new supersized drink

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Coca-Cola has released a new “Supercan” product, offering a 500ml version of classic Coke, Diet Coke, and Coke Zero. This limited-edition launch is accompanied by a “Superfan” promotion featuring QR codes on cans that unlock football-themed challenges and prizes, including Premier League hospitality tickets. The initiative aims to capitalize on market growth for larger soft drink formats and engage consumers through sports-related experiences until May 4th.

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