Bank of Communications Hainan Branch "3·15" Financial Consumer Protection Publicity Campaign Enters Haikou Qilou Old Street

Originally from: Xinhua Finance

To thoroughly implement the political and people-oriented nature of financial work and comprehensively improve the financial literacy of the general public, on the occasion of the 2026 “3.15” International Consumer Rights Day, the Hainan Branch of Bank of Communications, under the guidance of the Hainan Regulatory Bureau of the China Banking and Insurance Regulatory Commission and the Hainan Branch of the People’s Bank of China, jointly with the Hainan Banking Association and the Hainan Free Trade Port Banking and Insurance Dispute Mediation Center, held the “‘3.15’ Financial Consumer Rights Protection Education and Promotion into Commercial Circles” activity on March 15 in Haikou Qilou Old Street.

The event was held at Haikou Qilou Old Street—a landmark that carries Hainan’s history, culture, and urban memory. Leveraging its high foot traffic, concentrated merchants, and distinctive cultural tourism attributes, a new scene for consumer protection promotion was created through the deep integration of “Free Trade Port + Culture & Tourism + Consumption.” The event featured four main functional areas: a main stage, “惠民集市” (Beneficial Market), consumer protection challenge zone, and a roaming Qilou experience zone. Using a diverse approach of “immersive promotion + interactive games + convenient services,” citizens could learn financial knowledge in a relaxed atmosphere.

The main stage hosted performances and financial education sessions alternately, including the cultural tourism-themed promotional video “Coconut Breeze and Ocean Charm, Drunk in Hainan” and the anti-fraud dance “Don’t Be a Debt Collector,” along with police anti-fraud lectures and financial promotional video screenings, making consumer protection knowledge engaging and memorable. The event also integrated online and offline interaction through the “3.15” knowledge quiz H5, allowing citizens to scan QR codes for participation and prize draws, breaking scene barriers and expanding the reach of consumer protection knowledge.

The “惠民集市” featured 11 themed booths covering topics such as financial consumer rights protection, pension finance, and digital RMB. Citizens could collect stamps by completing consumer protection challenges to exchange for gifts. Some booths also offered discounts, free tastings, and other promotions to stimulate consumption. A care station was set up on-site to distribute free care packages to “Two Departments and Two Members” (truck drivers, ride-hailing drivers, delivery personnel, couriers), providing warm services like Hainan specialty drinks, conveying the warmth of Bank of Communications.

The consumer protection challenge zone included fun activities like bean bag toss and bowling challenges, helping citizens learn core knowledge about the eight rights of financial consumers through play. The roaming Qilou experience zone collaborated with nearby popular merchants, where citizens completing consumer protection quizzes could unlock hidden surprise gifts, integrating financial promotion into urban consumption scenes, promoting local culture, and embedding financial consumer protection concepts into daily life and city fabric.

A relevant person from the Hainan Branch of Bank of Communications stated that this activity is a concrete practice of implementing the deployment of the central financial work conference and practicing the people-centered development philosophy. In the future, the bank will continue to innovate financial knowledge promotion methods, integrate financial consumer rights protection into daily routines, effectively safeguard the legitimate rights and interests of financial consumers, and create a safe, stable, and healthy financial consumption environment for the construction of Hainan Free Trade Port. (Ye Wenhua)

Editor: Zhao Ding

Massive information, precise interpretation, all on Sina Finance APP