The only hard currency commodities visible right now are Moutai and Apple, both possessing massive market demand and circulation characteristics. As for S.F. Express, it's the Apple of the courier industry, and its pricing is quite reasonable at present. These three companies share the same nature—whenever people think of liquor, they think of Moutai; whenever they think of smartphones, they think of Apple. Everyone knows S.F. Express charges premium prices and delivers fast. Even if someone delivers faster, it doesn't affect S.F. Express's position in people's minds. This is the premium that branding brings.