During the Spring Festival holiday, the average daily retail sales of key retail enterprises nationwide increased by 24.0% year-on-year

K-LinePoet · 2026-03-19T05:05:27+00:00

During the Spring Festival holiday, China's retail sales of goods continued to grow, with daily average retail sales of major large-scale retail enterprises increasing 24% year-over-year. Gold, silver, jewelry, and food commodities demonstrated outstanding performance, growing 33.4% and 23% respectively. Apparel and communication equipment commodities also achieved good sales growth.

K-LinePoet

2026-03-19 05:05:27

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Latest monitoring data from the China General Chamber of Commerce shows that during the Spring Festival holiday, retail sales of goods maintained rapid growth. The average daily retail sales of goods at 100 key large retail enterprises nationwide increased by 24.0% year-on-year, with consumer potential continuing to be released. As a traditional peak season for gold consumption, during the Spring Festival, the average daily retail sales of gold, silver, and jewelry products increased by 33.4% year-on-year. Especially in recent years, the trend of “reverse New Year” has continued to heat up, with population movement showing a tendency to gather in major cities, driving a surge in sales of gold, silver, and jewelry products in first-tier cities. The strong demand for festive gatherings has led to a significant increase in related product sales, with the average daily retail sales of food products rising by 23.0% year-on-year. Driven by returning home for family visits and holiday renewal needs, the average daily retail sales of clothing products increased by 17.3% year-on-year, with sportswear showing outstanding market performance. Additionally, the policy of exchanging old for new has boosted the average daily retail sales of communication equipment products, maintaining double-digit growth year-on-year. (CCTV News)

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