Edith responds to the impact of product price increases: it does not affect overseas market share and may present an opportunity to boost market share.

Beijing News Shell Finance Report (Reporter Ding Shuang): “As of now, our communication channels with core clients are smooth, and there have been no large-scale business disruptions caused by price adjustments.” On March 19, Aditet released an investor relations activity record showing that the company responded to the impact of product price increases during the roadshow the previous day.

Aditet is a company specializing in oral repair materials and digital dental equipment. The product affected by this price adjustment is zirconia, mainly used as an oral repair material for inlays, veneers, crowns/bridges, internal crowns/bridges, and implant crowns/bridges.

Previously, on March 17, Aditet stated in response to inquiries from researchers that due to objective factors such as yttria export restrictions and rising upstream powder raw material costs, the company has initiated a product price increase, and notices of price hikes have been gradually sent to customers from February to March.

Regarding the background and strategy of the price adjustment, Aditet explained that the main reason for this price change is the ongoing pressure on upstream raw materials, energy, and logistics costs in the global supply chain. This is a common challenge faced by the entire industry and is not unique to Aditet. In terms of specific implementation strategies, the company adopted a refined approach of product segmentation, customer segmentation, and phased implementation.

As for the impact of the subsequent price increase on overseas market share, the company stated that the overseas market is a diversified portfolio, with significant differences in customer structure, competitive landscape, and decision-making logic across regions. Therefore, the impact of the pricing strategy on market share varies by region: in mature markets like Europe, the US, and Japan, the focus is on brand premium; in emerging markets such as Russia and the Middle East, the focus is on cost competitiveness; and in rapidly growing markets like Southeast Asia, the focus is on incremental opportunities. By adopting differentiated value delivery strategies in different markets, the company believes that this round of price adjustments will not negatively affect overall overseas market share and may even serve as an opportunity to increase it.

Editor: Yang Juanjuan

Proofreader: Wang Xin