CITIC Bank Beijing Branch Launches Special Cash Promotion Campaign for Financial Consumer Rights Protection on March 15

To effectively safeguard the legitimate rights and interests of financial consumers, promote knowledge of cash anti-counterfeiting, and protect the legal status of the Renminbi as the official currency, CITIC Bank Beijing Branch took the opportunity of “3.15 International Consumer Rights Day” to focus on the dissemination of cash knowledge. They carried out comprehensive promotional activities in branches, communities, and grid-based merchants to create a safe, convenient, and trustworthy environment for cash usage among the public.

Financial Education in Branches: Warmth in Cash Services

CITIC Bank Beijing Branch primarily uses its service outlets as the main platform to carry out targeted publicity on Renminbi cash services. Staff in branches educate customers about practical cash knowledge such as anti-counterfeiting, helping them develop basic skills to identify counterfeit currency. Additionally, all branches set up caring service windows and green channels, equipped with convenient facilities to effectively assist elderly customers with cash transactions, ensuring smooth and secure cash handling through attentive service.

Cash Knowledge Enters Communities: Close Financial Consumer Protection

CITIC Bank Beijing Branch actively engages with communities, bringing cash knowledge promotion directly to residents. Branches organize special promotional activities aligned with community events, educating residents on proper cash usage and legal currency knowledge. On-site, they set up anti-counterfeit currency zones, demonstrating cash authentication techniques step-by-step, allowing residents to enhance their cash safety awareness through relaxed and interactive sessions. Community series of promotional activities foster closer ties through bank-community co-creation, making cash services and knowledge more accessible and closer to people’s lives.

Promoting Services to Merchants: Confident Cash Usage to Support Business

CITIC Bank Beijing Branch深入周边网格化商户，开展现金知识与现金服务专项宣传。网点人员为周边商户兑换足额小面额零钱，保障商户现金收付顺畅，解决日常经营找零难题。同时向商户讲解货币防伪等实用知识，提升商户现金风险防范能力，以专业的现金服务助力商户规范经营、安心收付。

CITIC Bank Beijing Branch always adheres to standardized cash operations, fully guarantees cash supply, and effectively safeguards the legal status of the Renminbi and the rights of financial consumers in cash usage. This promotional activity achieved full coverage in branches, communities, and merchants, enabling precise dissemination of cash knowledge and direct delivery of cash services to the public.