Financial Promotion Enters Commercial Districts, Risk Prevention Takes Root in People's Hearts

This article is reprinted from: Dawn Newspaper

Agricultural Bank of China Suzhou Branch

Financial Promotion in Business Districts, Risk Prevention in People’s Minds

The newspaper reported (Reporter Peng Xu): To effectively enhance the public’s awareness of financial risk prevention and their ability to protect their rights according to law, recently, the Agricultural Bank of China Suzhou Branch proactively extended its service reach. They organized key staff to go out of branches and into business districts, accurately connecting with the financial needs of the public, bridging the “last mile” of financial knowledge dissemination, and delivering professional services and practical knowledge directly to citizens.

At the event site, staff set up consultation service counters. They distributed promotional leaflets and knowledge manuals, providing detailed explanations on financial topics closely related to consumers. The content covered the eight major rights of financial consumers, deposit insurance system, anti-money laundering knowledge, tips to prevent telecom and online scams, and methods to identify and resist illegal fundraising. In response to emerging risks such as “credit repair” scams, “debt back” traps, and “illegal campus loans,” staff used real cases and simple language to analyze their methods and dangers. They guided citizens, especially vulnerable groups like the elderly and young people, to stay alert, avoid leaking sensitive personal information for small gains, and consciously stay away from illegal financial activities.

This promotional activity delivered practical financial knowledge, quality financial services, and comprehensive risk prevention concepts directly to residents, effectively improving the public’s financial literacy and risk awareness. Moving forward, the Agricultural Bank of China Suzhou Branch will continue to uphold the original intention of “serving the people through finance,” promote the normalization and long-term effectiveness of financial knowledge dissemination, explore and innovate promotional methods and content, expand the coverage and influence of financial services, and fully protect the “pocketbooks” of the people.