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Is Coca-Cola's Digital Transformation a Catalyst for Margin Expansion?
Coca-Cola is leveraging digital transformation across its global system to improve efficiency and profitability, leading to long-term margin expansion. This includes digitizing marketing, customer engagement, and supply-chain operations for better targeting and demand forecasting. Peers like PepsiCo and Monster Beverage are also adopting similar digital strategies to boost their own efficiencies and profitability.