Netflix vs. Disney: Which Streaming Giant Is the Better Buy for 2026 and Beyond?

Both Netflix (NFLX 0.82%) and Walt Disney (DIS +1.66%) are powerhouses of entertainment content, but they also have in common that their stock prices have lagged the S&P 500 (^GSPC +0.25%) over the last year. However, with each having the potential to tap into a few revenue growth catalysts in 2026, that could change.

Here’s what to consider when evaluating which company could be the better buy in 2026 and beyond.

Image source: Getty Images.

Why Netflix could be the better buy

When Netflix walked away from its attempt to acquire the bulk of the assets of **Warner Bros. Discovery, **many shareholders breathed a sigh of relief, as there was a view that the price of its proposed deal was too high. Now, the streaming giant’s management team can turn its focus back to building new endeavors like its podcast business and its experiential locations.

As Netflix seeks audience-growth opportunities, video podcasting could help it reach more viewers than it has been attracting through its TV series and movies.

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NASDAQ: NFLX

Netflix

Today’s Change

(-0.82%) $-0.78

Current Price

$94.42

Key Data Points

Market Cap

$398B

Day’s Range

$94.01 - $96.33

52wk Range

$75.01 - $134.12

Volume

1M

Avg Vol

48M

Gross Margin

48.59%

In addition to increased subscription revenue from adding new subscribers, podcasting offers Netflix an opportunity to boost its advertising revenue beyond the $1.5 billion it generated in 2025. That additional revenue could come in the form of licensing deals and sponsorships. In comparison, Alphabet reported $11.3 billion in YouTube ad revenue in Q4 2025 alone.

It may also be taking a lesson from Disney in terms of building out its live experiences offerings. In 2025, Netflix launched its first Netflix House locations in Philadelphia and Dallas. Each of these locations is like an indoor theme park, more than 100,000 square feet in size, with activities, merchandise, and food inspired by Netflix shows. For instance, at the Philadelphia Netflix House, you can play carnival games based on the show Wednesday, while you can play games based on Squid Game at the Dallas location.

So far, the company isn’t making public the specific financial results around the Netflix Houses, but as Disney has been demonstrating for decades, selling experiences connected to popular franchises can be a very profitable business.

Why Disney could be the better buy

Disney has a vast quantity of attractive assets through its iconic content library, and its profits from its streaming segment have continued to climb.

It also had several hits at the box office last year, with $6.5 billion in global sales, thanks in part to Zootopia 2, Lilo & Stitch, and Fantastic Four: First Steps.

In addition, it has a unique moat in the form of its experiences division, which includes its theme parks and cruises.

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NYSE: DIS

Walt Disney

Today’s Change

(1.66%) $1.64

Current Price

$100.30

Key Data Points

Market Cap

$178B

Day’s Range

$99.02 - $100.71

52wk Range

$80.10 - $124.69

Volume

12M

Avg Vol

11M

Gross Margin

31.61%

Dividend Yield

1.25%

In its fiscal 2025 Q4, which ended Sept. 27, that segment posted a record operating income of $1.9 billion, with its domestic parks and experiences contributing $920 million of that total.

For fiscal 2025, Disney’s experiences division also recorded record operating income of $10 billion.

Deciding where to invest

The question of whether to invest in Disney or Netflix really comes down to knowing who you are as an investor.

If you’re a more aggressive investor, Netflix may be a better fit for your portfolio. Trading at a forward price-to-earnings (P/E) ratio of 30, Netflix is still priced for growth, but its premium is significantly lower than it was in the last few quarters.

For example, at the end of June 2025, Netflix’s forward P/E was 53.7. That now-lower P/E isn’t a bad thing, as it means it will be easier for Netflix to meet and exceed investors’ expectations.

You’ll still have to be prepared for some volatility, as the stock has a beta of 1.7, making it more volatile than the broader market.

If you’re a more conservative investor, Disney may be a better fit. You can see the stark difference between the two by looking at its P/E of 14.9. For Disney, that’s even lower than where it’s been the last several quarters, suggesting it could be a value play.

The Disney stock price does experience some whipsawing, but its beta of 1.4 is lower than Netflix’s. It will also pay you a dividend that yields roughly 1.5% at the current share price.

If you value stock price appreciation, Netflix may be the stock you want to consider. If you appreciate more of a value play and like receiving dividends on top of that, look at Disney.