Major Bank Report | JPMorgan Upgrades Bilibili Rating, Urges Buying on Dips

SighingCashier · 2026-03-18T06:31:21+00:00

JPMorgan Chase upgraded Bilibili's rating to "Overweight," raising its price target from 210 yuan to 270 yuan, and recommends investors buy on dips. The report points out that Bilibili's strategy of increasing AI investment is correct and will become the main driver of future user engagement and advertising revenue. JPMorgan Chase predicts that Bilibili can achieve 25% net profit growth in 2026.

SighingCashier

2026-03-18 06:31:21

Abstract generation in progress

JPMorgan has upgraded Bilibili (09626) to “Overweight,” with a target price raised by 28% from HKD 210 to HKD 270. Investors are advised to buy on dips now.

Foreign reports citing JPMorgan state that the company’s increased AI investments (such as video recommendations, ad conversions, AI programming, etc.) are the right strategic move. AI has become a key driver of user engagement and advertising revenue by 2025 and is expected to continue to boost growth in the coming years.

JPMorgan notes that despite AI investments, Bilibili’s strong operating leverage is expected to enable a 25% adjusted net profit growth by 2026. Recent reductions in Apple’s iOS commission rates in China will benefit the company’s various business lines.

JPMorgan states that considering the expected compound annual growth rate of 36% in profits from 2027 to 2028, Bilibili’s valuation at 25 times earnings in 2026 and 18 times in 2027 is attractive.

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