Wine Price Insider March 14 Price Release: Baijiu Terminal Prices Show Slight Recovery

Sina Finance’s “Wine Price Insider” Launches with Major Updates: Know the Real Market Prices of Famous Baijiu

Data collected over the past 24 hours shows that the retail prices of major Baijiu products in China slightly increased overall on March 14. If each major product is sold as a bundled package, the total price today is 10,577 yuan, up 11 yuan from yesterday. After a price dip in the previous trading day, market quotes have shown marginal recovery, and overall operation remains stable and adjusted.

Today, major Baijiu products generally saw price increases. Among them, premium Moutai led the rise, up 7 yuan per bottle, with faster distribution channels; Qinghua Lang increased by 6 yuan per bottle, with slightly higher transaction activity; Qinghua Fen 20 rose by 2 yuan per bottle; Wuliangye Puwu Baidai, Guojiao 1573, and Shuijing Jian Nan Chun all increased slightly by 1 yuan per bottle. On the downside, Xijiu Junpin fell by 4 yuan per bottle; Feitian Moutai decreased by 2 yuan per bottle; Yanghe Mengzhilan M6+ slightly dropped by 1 yuan per bottle. Wuliangye 1618 and Gujinggong Gu 20 prices remained unchanged compared to the previous period.

The daily data of “Wine Price Insider” is sourced from approximately 200 collection points across various regions nationwide, including designated distributors of liquor companies, social distributors, e-commerce platforms, and retail outlets. The raw sampling data reflects the actual transaction retail prices handled at these points over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on the market prices of well-known Baijiu brands. With the official launch of the iMoutai platform during the New Year, selling Feitian Moutai at 1,499 yuan per bottle, and the sale of premium Moutai at 2,299 yuan per bottle starting January 9, the influence of this new channel on the retail prices of these two products has gradually become evident. The prices published by “Wine Price Insider” follow a weighted calculation based on actual transaction volumes, incorporating quantifiable prices into the retail price calculations of Feitian Moutai and premium Moutai.

【Click to enter Wine Price Insider and view real prices】

In important news from the Baijiu industry, market reports indicate that Guizhou Moutai recently implemented a consignment sales policy for non-standard products such as aged Moutai, premium Moutai, zodiac series, and small-capacity Feitian Moutai. Distributors participating in consignment sales must meet three requirements: pay a deposit; all consigned products must be sold through the iMoutai platform; and strictly follow the company’s unified iMoutai pricing standards, with an expected rebate of about 5%. This move is a key measure to implement the “Market-Oriented Operation Plan” released in early 2026, which proposes transforming sales models from “self-sales + distribution” to a multi-dimensional collaboration of “self-sales + distribution + consignment + consignment sales,” and building a wholesale, offline retail, online retail, catering, and private domain “five-channel” system. The core of the consignment model is “ownership not transferred,” aiming to enhance regional coverage and channel reach, and to achieve consumer-centered precise targeting and dynamic optimization.

【Click to enter Wine Price Insider and view real prices】

Massive information and accurate analysis, all on Sina Finance APP

Editor: Shi Xiuzhen SF183