The most respectable businesses often make the least money. You'll discover that the people around you who are truly living carefree lives and achieving financial freedom are usually doing businesses that look **not so respectable**. This is harsh, but it's the truth. Those who dress in suits and ties every day, come and go from office buildings, and sip Starbucks, yet have to carefully budget just to pay next month's rent—these "refined poor"—hate hearing this, because it's like a slap of reality in the face.