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Novo Nordisk Withdraws Patent Infringement Lawsuit Against Hims & Hers
Novo Nordisk and U.S. telehealth company Hims & Hers have reached a strategic partnership agreement, officially ending months of patent infringement litigation between the two parties.
Novo Nordisk has withdrawn its patent infringement lawsuit against Hims & Hers, and the two sides have shifted to a cooperative relationship. Hims will officially list Novo Nordisk’s GLP-1 products under its platform.
As part of the agreement, Hims will cease promoting generic drugs. In exchange, Hims promises to stop external marketing of its combined GLP-1 medications and will only provide the combination formulations in cases where doctors deem them clinically necessary.
Novo Nordisk has significantly reduced its out-of-pocket drug prices (to the $149–$299 range), bringing the price of its genuine drugs closer to that of the combined generics, aiming to regain market share lost to cheaper alternatives. The partnership, which previously collapsed in June last year leading to months of legal battles, is seen as a “mature” decision by both sides after legal disputes and market competition.