Search volume for New Year's Eve dinner delivery skyrocketed by over 600%

K-LinePoet · 2026-03-17T06:05:33+00:00

This Spring Festival, home delivery of New Year's Eve dinners and takeout services have been increasingly popular, with search volumes showing significant growth. Restaurants in Hangzhou and Luohe, Henan have rolled out takeout services to meet consumer demand, with data showing that related search volumes have increased substantially.

K-LinePoet

2026-03-17 06:05:33

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This Chinese New Year, home delivery of New Year’s Eve dinners and takeout have become popular new choices for many people. Data shows that compared to the first week of January, the search volume for “home delivery of New Year’s Eve dinners” in the first week of February increased by over 600%. A restaurant in Hangzhou had its New Year’s Eve dinner reservations fully booked in January. To meet the increased demand during the holiday, they launched a New Year’s Eve dinner takeout service for the first time this year, with free delivery within 5 kilometers. In Luohe, Henan, to satisfy some customers’ New Year’s Eve dinner orders, many catering companies added extra free delivery teams, capable of delivering pre-ordered dinners to rural areas over 30 kilometers away. Data from a platform shows that compared to the first week of January, the search volume for “takeout New Year’s Eve dinner” in the first week of February increased by over 900%, “New Year’s Eve dinner rankings” increased by 420%, and “New Year’s Eve dinner packages” increased by 357%. (CCTV Finance)

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