Panasonic participates in AWE2026, showcasing a new paradigm as the "Pioneer of the Comfortable Living Ecosystem"

On March 12, 2026, the China Home Appliances and Consumer Electronics Expo (AWE) grandly opened at the Shanghai New International Expo Center. Panasonic showcased at N4 Hall under the theme “A Century of Craftsmanship, Intelligent Comfortable Living,” integrating spatial aesthetics with healthy living concepts to create an immersive whole-home smart living display area. As a pioneer of “Comfortable Living Ecosystem,” Panasonic centers on “Space Integration + Smart Technology,” carefully planning experience zones for living spaces, kitchens, laundry, beauty and personal care, and health massage. The panoramic presentation illustrates the future home environment from smart innovation to emotional resonance, vividly demonstrating the ideal lifestyle of technology and humanities coexisting.

Image: 2026 AWE Panasonic Booth

Living Space, Home Appliances, Aesthetics: Redefining the Boundary Between Appliances and Home

Panasonic’s flagship home appliance series—Himalaya Series—draws inspiration from the rocky textures of the Himalayas, blending the majestic natural aura with modern industrial aesthetics. Deeply practicing the “home appliance as home furniture” concept, the series features cabinets paired with embedded kitchen appliances, island counters, and refrigerators, using integrated design to craft a seamless spatial texture, allowing technology, art, and daily life to organically unify within home scenes, embodying the profound aesthetic of high-end home decor.

Image: Panasonic Himalaya Series

The white series appliances target young professionals, meeting their needs for improved new homes. The products feature slim embedded designs to maximize space, incorporating natural elements into home aesthetics; equipped with three core black technologies to achieve intelligent coordination of temperature, humidity, and light, they comprehensively build six living scenarios—cooking, storage, cleaning, air quality, water use, and lighting—creating an integrated home ecosystem of aesthetics, health, and intelligence.

Image: Panasonic White Series Appliances

Panasonic Xtra Series: Defining a New Youthful Lifestyle with X Genes

The Panasonic Xtra series is Panasonic’s declaration for the new consumer era, targeting young users with the “X gene” to address their pain points, infusing products with innovative functions and emotional design: refrigerators with “Ice Block Station,” washer-dryers focusing on “Healthy Pet Care,” and microwave ovens with “Powerful Fire.” It also launches travel-specific personal care sets, embodying the lifestyle philosophy of “Freedom from Fixed Forms, Joyful Freedom.” The highlighted Xtra Zero Pot Rice Cooker emphasizes “Zero Coating Healthy Cooking,” fundamentally avoiding coating peeling risks, especially suitable for households with pregnant women, infants, or those concerned with diet health and safety. It features IH electromagnetic heating and smart heat control systems that automatically adjust heating power, ensuring each stage of rice cooking—water absorption, boiling, simmering—achieves optimal texture, resulting in grains that are distinct, soft, and firm.

Image: Panasonic Xtra Zero Pot Rice Cooker

New Kitchen Ecosystem: Unlocking Healthy Cooking with “Good Pot, Good Rice, Good Water”

In the kitchen small appliance zone, Panasonic centers on the concept of “Good Pot, Good Rice, Good Water,” showcasing how technological innovation empowers daily eating. This concept is quantified as “Delicious rice = 50% good rice + 20% good water + 30% good pot.” The “good pot” features multi-layer metal inner liners with special heat-retentive coatings for rapid heat conduction and long-lasting warmth. The key rice grinder supports “freshly milled rice for immediate eating,” processing different grains and brown rice at various settings to produce fresh rice. Paired with mineralized water using Strontium technology and deep-purified via RO reverse osmosis, from raw material processing to cooking, creating a complete rice ecosystem that makes every meal full of happiness.

Image: Panasonic “Good Pot, Good Rice, Good Water” Kitchen Appliances

Refrigeration and Laundry: Dual Breakthroughs in Eco-Freshness and Professional Care

The refrigerator zone features the theme “Eco-friendly Comfort, Nature in the Appliance,” with new products like the Norway Sea 600 Series inspired by ocean ecology, optimized for seafood storage. It uses independent refrigeration cycles and ultra-low temperature quick-freezing technology to create a near-deep-sea freshness environment. With a 600L capacity and 50% extra-large freezing space, it features Nanoe™ X technology to lock in food freshness.

The laundry zone highlights the flagship ALPHA G5 “Big Four Wash” all-in-one heat pump washer-dryer, with innovative “Four Tubes in One, 8-in-1” design, turning one machine into a complete laundry room, offering a one-stop solution. Panasonic’s modular “White Moon” triple-tube washer allows independent operation of three drums for precise dosing; multiple stain removal programs and delicate fabric care meet diverse needs; versatile design fits various home styles; with multiple sterilization features, it ensures peace of mind for intimate clothing.

Image: Panasonic Norway Sea 600 Series

Image: Panasonic ALPHA G5 Washer

Image: Panasonic White Moon Triple-Tube Washer

Beauty and Personal Care: Nanoe™ Technology for Refined Daily Care

The beauty and personal care zone focuses on health and refined experiences. The flagship L690U shaver features a sleek body and multi-dimensional blade net for smooth, close shaves. The new EH-NC80 Nanoe™ hairdryer, with 10 times (source: Panasonic survey) higher permeation of Nanoe™ + mineral negative ions + negative ions, nourishes hair deeply while drying quickly. Equipped with four smart modes and professional nozzles, it redefines daily personal care with professional-level hair care.

Image: Panasonic L690U Shaver

Image: Panasonic EH-NC80 Nanoe™ Hairdryer

Smart Black Technologies: Making Comfortable Living More Warm

Panasonic integrates cutting-edge technology into daily life to create warm, intelligent experiences. The cleaning robot now supports hot water mopping, with an automatic water supply station for hands-free operation; the 3.0 version of the Climate Station maintains constant temperature, humidity, oxygen, cleanliness, quietness, and airflow, linked with scene lighting systems to create a deeply comfortable environment; the light snack tray features holographic touch controls, IH dual-sided heating, and quiet operation, offering elegant, convenient food solutions. Fully embedded design enhances simplicity and aesthetics.

Image: Panasonic Cleaning Robot

Additionally, Lumix imaging products, Technics audio equipment, and massage devices are on display, enhancing joyful living experiences. Air conditioning, fresh air systems, residential equipment, and bathroom products are also showcased, demonstrating Panasonic’s comprehensive home ecosystem. The full product lineup reflects its strength in delivering a complete, high-quality living environment, fulfilling the promise of a beautiful life.

Multi-Dimensional Interactive Experiences: Immersive Comfort of Living

During the expo, Panasonic offers integrated online and offline interactive experiences. Offline activities include new product launches, strategic partnership signings, achievement sharing, and immersive product demonstrations, attracting media and visitors alike. The Panasonic Mall promotes on-site promotions and check-in activities targeting younger, fashionable audiences. Online, influencers host multi-platform live streams featuring product highlights, interactive Q&A, and giveaways, breaking space limitations and allowing a global audience to experience the technology remotely. The “Smart Comfortable Living” concept reaches more families.

Panasonic continues to explore the boundaries of ideal living through innovation and craftsmanship on the AWE stage. This exhibition not only showcases its strength in technological innovation, scene construction, and full-category integration but also provides new ideas for smart living in the home appliance industry, leading a new paradigm of quality life. Looking ahead, Panasonic will uphold its century-old craftsmanship, deepen localization in China, continuously improve the comfortable living ecosystem with innovative, thoughtful, and sustainable products and services, and work with partners and users to bring “A Century of Craftsmanship, Intelligent Comfortable Living” into millions of homes, creating joyful and healthy lifestyles for billions of families.

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