Huaxia Bank Yuxi Branch: Making Fraud Prevention Education Fun and Engaging

This newspaper report by reporter He Wenjing: Recently, on the occasion of International Consumer Rights Day “3.15,” Huaxia Bank Yuxi Branch organized a publicity team to visit Qinghua Street and participate in the “3.15” consumer rights protection pre-event. This activity combines interactive games with convenient services, bringing financial knowledge out of the branches and closer to the public. Through interactive exchanges, it conveys financial warmth and practices the principle of “finance serving the people” with practical actions.

In the “Insightful Gold” ring-toss area, cones labeled with financial risk terms such as “Capital Preservation and High Returns,” “Agent Refunds,” “Credit Cleaning,” and “Illegal Fundraising” are neatly arranged, attracting many citizens to participate. Whenever a target is hit, staff explain the risks and prevention tips on the spot. Using a “game + Q&A” format, they make dull financial knowledge intuitive and easy to understand, helping everyone remember risk features and master recognition skills through fun.

The “One Shot Bowling” zone is equally lively, with real financial consumer risk case bottles as targets for precise strikes. When a bottle is knocked down, staff analyze the risk tactics based on the case, guiding everyone to establish scientific prevention awareness. This immersive gaming experience enhances citizens’ ability to identify and prevent financial traps while enjoying themselves.

The fun pitching area is filled with laughter and has become a popular check-in spot. During waiting and experience intervals, volunteers distribute promotional leaflets and use simple language to popularize knowledge on anti-fraud, rational investing, and personal information protection. The relaxed and joyful atmosphere makes the dissemination of financial knowledge more natural and relatable. Many citizens remember practical tips such as “High returns come with high risks” and “Credit cleaning is untrustworthy” through interaction.

In the designated consultation service area, Huaxia Bank Yuxi Branch set up a dedicated financial consultation desk. A team of enthusiastic volunteers composed of business experts warmly welcomes citizens’ inquiries. They patiently answer questions on deposit insurance, personal credit, rational investing, telecom fraud, and other hot topics, explaining professional knowledge in simple language and case studies.

For the elderly, volunteers slow down their speech and explain in detail how to identify “retirement financial planning” scams; for young citizens, they emphasize rational consumption, staying away from illegal online loans, and protecting personal credit. Under small tents, thoughtful service and patient explanations make financial services warmer, effectively conveying the service concept of “customer-centered.”

This pre-event publicity activity is a popular and engaging way for Huaxia Bank Yuxi Branch to promote financial knowledge, respond sincerely and professionally to people’s livelihood concerns, and implement consumer rights protection work. Moving forward, under regulatory guidance, the branch will continue to innovate publicity methods and extend service outreach, bringing financial knowledge into thousands of households.