"Great Consumer Protection" Era: New Perspectives on Financial Services

Consumer protection is no small matter; every branch and leaf matters.

When this “branch and leaf affection” is applied to the financial sector, its importance is especially significant. Because it directly concerns residents’ “pocketbooks,” and given the high professional threshold and complex product structures, financial consumer protection has always been a top priority in safeguarding consumer rights.

The 2026 government work report emphasizes “strengthening consumer rights protection.” The State Financial Supervision and Administration Bureau also clearly stated at the 2026 regulatory work conference that it will earnestly fulfill its responsibilities in coordinating financial consumer protection.

Since 2023, responsibilities related to financial consumer rights protection have been centralized under the State Financial Supervision and Administration Bureau, accelerating the development of a comprehensive consumer protection framework. Over the past three years, the bureau has planned and coordinated efforts to improve the financial consumer protection system, promote infrastructure development, optimize organizational structures, and strengthen the governance of illegal financial activities, ensuring responsibilities are clear and governance is reinforced.

Against this macro background, Guangdong, as a major financial province,’s consumer protection practices serve as a barometer. In 2025, the Guangdong Financial Regulatory Bureau actively took actions in consumer protection: completing the transfer and acceptance of 21 people’s bank mediation organizations, integrating a three-tiered provincial, city, and county mediation network; exploring diversified dispute resolution mechanisms for traffic and road disputes in cooperation with courts and traffic police; connecting 391 banking, insurance institutions, and industry associations to the 12345 hotline; and advancing the work of three major internet platforms in handling illegal financial intermediaries.

As 2026 begins, it is worth paying attention to how Guangdong’s financial consumer protection efforts will further advance and what new policies and initiatives will be introduced. Meanwhile, under ongoing regulatory guidance, what innovative practices and highlights are emerging among financial institutions in safeguarding consumer rights?

On the occasion of the “3.15” International Consumer Rights Day, Nandu Bay Finance Society presents a special issue titled “The Era of ‘Big Consumer Protection’: New Perspectives on Financial Services,” focusing on Guangdong and looking nationwide, showcasing a multi-dimensional new landscape of financial consumer protection to help elevate financial consumption to higher quality development.

Coordination: Ren Xianbo, Dai Yue

Executive Coordination: Liu Lanlan

Reporting: Nandu Bay Finance Society reporters Liu Lanlan, Huang Shunwei, Ma Qing, Guan Yuhui; Communications Officer: Mai Lifi