Amazon has launched a "Sassy" personality style for its artificial intelligence assistant Alexa+, restricted to adults only. Users must pass additional security verification in the Alexa app to enable this option. The style uses straightforward language and adult topics, but does not include sexual content, hate speech, or harmful information. It is designed to provide witty, sharp, and humorous responses. Previously, Amazon had introduced other personality styles such as "Brief," "Chill," and "Sweet." The addition of the "Sassy" style reflects Amazon's commitment to enhancing the personalization and interactivity of Alexa+ in the generative AI era.