Deb Crandall The Clorox Company Fresh Step Uses Valentine’s Insights to Power a Gen Z Brand Reset

NodeGuardian · 2026-03-04T18:43:34+00:00

Fresh Step's "Date Cats, Not Humans" campaign, led by Deb Crandall, targets Gen Z and millennials who value pets over relationships. It promotes cat ownership and adoption through cultural insights and collaboration with Best Friends Animal Society.

NodeGuardian

2026-03-04 18:43:34

Abstract generation in progress

Fresh Step launched its “Date Cats, Not Humans” campaign and a brand refresh, targeting Gen Z and millennials who prioritize pets over traditional romantic relationships. Led by Deb Crandall of The Clorox Company, the initiative leverages cultural insights and data to celebrate cat ownership and challenge stereotypes. The campaign also partnered with Best Friends Animal Society to encourage cat adoptions.

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