Apple has introduced the MacBook Neo, its most affordable new MacBook model to date, starting at $599. This new laptop is notable for being the first Apple laptop to use a chip typically found in iPhones, signaling Apple’s strategy to attract Windows and Chromebook users. The launch comes as the industry faces component shortages and rising PC prices, positioning the MacBook Neo as a strategic entry for Apple into the cost-conscious consumer market.
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Apple announces its cheapest-ever new MacBook
Apple has introduced the MacBook Neo, its most affordable new MacBook model to date, starting at $599. This new laptop is notable for being the first Apple laptop to use a chip typically found in iPhones, signaling Apple’s strategy to attract Windows and Chromebook users. The launch comes as the industry faces component shortages and rising PC prices, positioning the MacBook Neo as a strategic entry for Apple into the cost-conscious consumer market.