Rui Jie Financial stock price declines due to AI tool impact on wealth management sector and market sentiment

Economic Observer Network: As of the close on February 12, 2026, Reje Financial (RJF.N) stock price fell 2.89% to $154.01, with a daily range of 5.01%, and a trading volume of approximately $189 million. The decline was mainly influenced by the following factors:

Recent Stock Performance

On February 10, financial software company Altruist launched Hazel, an AI-driven tax planning tool. Market concerns arose that such tools might replace core services provided by traditional financial advisors, leading to a collective sell-off in the wealth management sector. Reje Financial, as a comprehensive financial services company, saw its stock drop 8.75% on February 10, and the decline on February 12 continued the previous pessimism. A Goldman Sachs report pointed out that recent disruptive AI applications have caused the market capitalization of 164 stocks in software, financial services, and related sectors to evaporate by approximately $611 billion.

Industry Sector Situation

Recently, AI tools have repeatedly impacted multiple industries (such as insurance brokerage and wealth management), with the market adopting a “sell first, understand later” approach. The asset management sector, to which Reje Financial belongs, declined 3.40% overall on February 12. Coupled with the weakness of the US stock market (Nasdaq down 1.41%), this amplified individual stock volatility.

Institutional Views

Although Reje Financial disclosed during its earnings conference on February 11 that management fees for Q1 FY2026 are expected to increase by 6.5% quarter-over-quarter, and plans to increase AI investments, institutions like Citizens believe that the current sell-off may overreact to short-term sentiment. They suggest that AI is more likely to expand rather than fully replace human advisors.

The above content is compiled from public information and does not constitute investment advice.