European companies test the waters with generative engine optimization, aiming to enter ChatGPT's dialogue box

2026-03-04 13:42:03

Abstract generation in progress

Caixin: “How to get products displayed in ChatGPT output results?” On March 3rd, at a seminar during the Mobile World Congress (MWC) in Barcelona, the host asked the CEOs of two European marketing companies.

In January this year, A-shares experienced a surge in related sectors called GEO (Generative Engine Optimization). At the MWC seminar, GEO became a discussion topic, indicating that this is not just an imagination in the capital market but a real issue for brand marketing departments. (See Caixin report “GEO Explodes Overnight: Can AI-Generated Content Including Product Marketing Succeed?”)

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