So much hype around "Content Creation" but short form content is not content creation, its just a sales pitch.

It's used to advertise or maybe summarise long form content.
In long form content you have to provide value with slow yet powerful engagement while short form content is about vitality and hooks.
It doesn't challenge it just provides validation which defeats the whole purpose.
I like to hear my opinion from someone else's mouth but it would be more beneficial for me to listen to an opposing viewpoint because that will add value to my system.
It's a great start and a great sidequest but it shouldn't be your final goal.
If you can't talk about what you are passionate about for 1 hour without any given goal, you are not qualified to actually create content and maybe you need to consume more content.