China's wealthy individuals' crypto investment strategies toward 2026—25% are considering expanding their investments

According to the latest market research, there is a rapid increase in interest in cryptocurrency investments among high-net-worth individuals in China. Based on the latest report by Flurn, “2025 China High-Net-Worth Individuals’ Financial Investment Needs and Trends Report,” it is projected that within the next year, one in four individuals in this group will expand their investment scale in cryptocurrencies.

Changes in the Position of Digital Assets in the Portfolios of China’s Wealthy

Currently, digital currencies still represent a limited portion of the total financial investments of the wealthy, accounting for about 2%. Similarly, their share within the overall overseas financial products is also around 2%. However, this figure marks a significant turning point, indicating that the wealthy are beginning to show a higher willingness to allocate assets to this category.

Digital Collectibles as a New Mainstream Investment Category

A notable trend is the remarkable rise in interest in digital collectibles (NFTs and digital assets), which has finally entered the top 10 investment categories. This sector now accounts for 7% of the total investment portfolios of the wealthy, establishing a parallel position alongside traditional investment options.

These trends vividly illustrate that China’s wealthy are strategically increasing their exposure to cryptocurrencies and digital assets, suggesting a reorganization of investment structures heading toward 2026.