From 0 to 207x: How grassroots culture became a BSC dark horse within 48 hours?

According to the latest news, the memecoin project grassroots culture has achieved remarkable gains within just 48 hours since its launch on January 11. Based on Gate market data, since the Alpha release, grassroots culture has increased by 80.42%, with a current price of 0.004138 USDT. Even more notably, from opening to January 11, this coin has experienced a 207-fold growth, with a peak market cap reaching 7 million. What is driving such enthusiasm behind this rapidly rising meme coin?

A Community Wave Triggered by the Official

Nina Rong’s tweet “Unintentional Growth”

The starting point of the event was a tweet by BNB Chain Growth Executive Nina Rong on January 11. She stated, “I believe everyone hopes BSC has a native, truly community-driven grassroots culture.” This seemingly ordinary statement sparked a chain reaction within the meme community. Reports indicate that this tweet linked the meme community with grassroots culture, combining the weak celebrity effect with the recent popularity of Chinese memecoins, and the term “grassroots culture” itself is highly marketable.

It is worth noting that Nina Rong explicitly stated in the same tweet that “I do not participate in any token sales,” which effectively dispels any suspicion of official endorsement and instead reinforces community confidence—this is not Binance’s pump-and-dump behavior, but a genuine ecosystem demand.

BitMart’s Prompt Follow-up

At 11:30 on January 12, BitMart officially launched grassroots culture in its “BM Discover” section, opening the grassroots culture/USDT trading pair. This move is highly significant for the project. As an official discovery platform of the exchange, BitMart’s listing represents broader recognition and has significantly boosted the project’s liquidity and visibility. This is precisely why we see an 80.42% increase even after the Alpha launch.

The Background of the BSC Meme Coin Wave

Why now?

According to analysis, the BSC meme coin ecosystem is currently in an active phase. Compared to SOL chain meme coins, BSC emphasizes “short, fast, and quick cycles”—fast gains, quick pumps, and rapid cycle completion. This rhythm attracts many participants seeking quick profits.

More importantly, BSC officials are actively shaping the ecosystem image. Through active engagement of executives like Nina Rong in the community, BNB Chain is shifting from a technical focus to cultural development. This transformation provides a natural environment for community-driven projects like grassroots culture.

Comparison with other meme coins

From the table, it’s clear that grassroots culture, as the newest project, has the smallest market cap but shows strong growth momentum and community enthusiasm worth noting.

The Power of Narrative

The success of grassroots culture hinges on its simple yet powerful narrative. The word “grassroots” has natural resonance in Chinese internet culture—small-town achievers, bottom-tier strivers, real-life recorders—these identities find common ground in “grassroots culture.” Compared to some stiff technical narratives or vague concepts, grassroots culture strikes a chord with people.

Meanwhile, Nina Rong’s tweet lends official legitimacy to the term, yet by stating “I do not participate in any token sales,” it maintains a sense of distance. This delicate balance makes participants feel officially recognized while avoiding fears of being “cut” or exploited.

Rational Reflection: Opportunities and Risks

Data shows that grassroots culture exhibits typical meme coin features—rapid rise, high heat, strong community. However, it’s important to recognize that such projects are driven by emotion and community rather than fundamentals. A 207-fold increase also indicates high volatility and risk.

According to observations, the BSC meme coin ecosystem has clear cyclical characteristics—intense hype followed by sharp corrections. Calm periods often accompany significant pullbacks. Therefore, participants should have a clear risk awareness and avoid blindly following the trend.

Summary

The rapid rise of grassroots culture results from multiple factors: Nina Rong’s tweet, BitMart’s listing, the active BSC ecosystem, and a concise, compelling narrative. As a new meme coin project, it demonstrates the power of community in cryptocurrency. However, it also reminds participants that meme coin investment logic differs entirely from traditional assets—high returns often come with high risks. The key is to understand your risk tolerance and participate rationally, rather than being blinded by short-term gains.