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Strategy section breaks through 670,000 BTC, adding 1,286 in the first month of the new year to set a record
According to the latest data disclosed by Walter Bloomberg on the X platform, as of January 4, 2026, Strategy’s Bitcoin holdings have reached 673,783 coins, corresponding to an asset value of approximately $50.55 billion at current market prices. The company has significantly increased its Bitcoin holdings by acquiring 1,286 coins over the past month and a half, marking a major move to start the new year.
Innovative Financing Supports Expansion Plans
It is worth noting that the additional funds Strategy used to increase its holdings did not come from traditional financing methods but were raised through an innovative mechanism of issuing equity at market prices. This approach fully demonstrates the market’s recognition of its Bitcoin reserve strategy and also reflects ongoing confidence among institutional investors in the underlying assets amid the current appreciation of crypto assets.
2025 Financial Performance Surpassed Expectations
Looking at the annual financial statements, Strategy’s digital asset investments in 2025 were not without challenges. The company recorded an unrealized loss of $5.4 billion for the year, but this was offset by $1.55 billion in deferred tax benefits, resulting in breakeven. By the end of 2025, its digital assets had a book value of $58.85 billion, with cash reserves totaling $2.25 billion.
Ample Room for Future Expansion
Even more noteworthy is that Strategy currently has $41.5 billion in available cash reserves, which can be used for subsequent equity issuances and further Bitcoin acquisitions. Such a large capital pool indicates that the company’s influence in the BTC market still has room to grow.
Based on the current BTC price of $90,590, Strategy’s existing holdings have already made it a leading institutional holder globally, and its future moves will continue to attract market attention.