Criticizing first and then imitating? James Wynn's WYNN copied WhiteWhale's script.

The “踩一捧一” phenomenon in the Meme coin circle has reappeared. On January 12, trader James Wynn publicly promoted his namesake Meme token WYNN, using a marketing strategy almost identical to the legendary trader The WhiteWhale’s same-named Meme coin model on Hyperliquid. Ironically, just nine days ago, James Wynn publicly criticized the WhiteWhale project’s approach.

WYNN’s Current Data Status

According to the latest news, WYNN’s current market cap is approximately $2.77 million, with a price of $0.0027. Although this price seems negligible, the project’s all-time high market cap once reached $7.33 million, indicating that this token attracted significant funding at some point.

WYNN Key Indicators

  • Current Market Cap: $2.77 million
  • Price per Token: $0.0027
  • All-Time High Market Cap: $7.33 million
  • Decline: Over 60% from its peak

The Contradiction of “踩一捧一”

The interesting part of this story lies in the chronological order. On January 3, James Wynn harshly criticized WhiteWhale in public, accusing the project’s core figures of “losing over $80 million in margin calls on Hyperliquid, yet now launching Meme coins as ‘non-profit’ and ‘saviors’ and gaining popularity.” His implication was clear: this is hypocritical.

But just nine days later, James Wynn began promoting WYNN, promising that “100% of creator profits will be used for token buybacks.” The logic behind this promise is almost indistinguishable from WhiteWhale’s “non-profit” stance.

Similarities Between the Two

Dimension WhiteWhale WYNN
Token Name Same as founder Same as founder
Marketing Strategy Endorsed by well-known trader Endorsed by well-known trader
Attitude Emphasizes “non-profit” Promises “100% buyback”
Market Performance Continual rise Declined after peak

Interpretation of the Phenomenon

This is not just a personal issue for James Wynn but a common phenomenon in the Meme coin market. In this ecosystem, successful marketing models are quickly copied. WhiteWhale gained attention due to The WhiteWhale’s legendary trader status and the storytelling of project takeover, while WYNN attempts to replicate this success using the same logic—famous figures + same-named tokens + benefit promises.

The key difference lies in timing and credibility. WhiteWhale experienced continuous growth after the project takeover on December 20, accumulating market hype. WYNN is launching now, facing not only James Wynn’s own accusations of inconsistency but also competing for attention in an already saturated Meme coin market.

Market Insights

This event reflects two realities of the Meme coin market:

First, the rapid copying of marketing tactics. Once a model proves effective, many participants follow suit until the market becomes saturated.

Second, participants’ stances are easily changeable. Today’s critics might become tomorrow’s adopters of the same strategy. For investors, this means being cautious of projects that “say one thing and do another,” as the value of promises is often overrated.

Summary

James Wynn has shifted from critic to imitator, and WYNN has moved from a low point to promotion. This transformation itself is a reflection of the Meme coin market ecosystem. In this space, successful models are quickly copied, and moral posturing is often just part of marketing. Investors need to recognize that when everyone is telling the same story and using the same strategies, the effectiveness of that strategy is diminishing. The real test is whether WYNN can maintain its hype amid repeated market bombardment or become the next forgotten Meme coin.

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
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