#密码资产动态追踪 Traditional financial giants directly promote crypto asset ETFs under their own brands, and this signal is quite strong.

The news on January 7th is definitely worth paying attention to—some leading investment institutions revealed that the Bitcoin and Solana ETF products filed by Morgan Stanley plan to be issued under the "Morgan Stanley" main brand name. This may not sound like a big deal, but within their overall strategy, it’s quite interesting: this institution manages more than 20 ETFs, and their previous products were mostly quietly operated under sub-brands like Calvert and Parametric. This time, putting the "Morgan Stanley" name front and center is already the third or fourth time.

Why is this small change worth noting? Because it reflects what is called a "shift in attitude." Traditional financial institutions emphasize stability in their branding, even reluctant to casually display their own signature. Now, directly using the main brand for crypto asset ETFs is not only an endorsement of the product but also an open recognition of this track.

Previously, institutions entering crypto-related products tended to hide behind sub-brands to "test the waters." What does it mean now that they are doing it openly? Either they see the long-term potential of crypto assets, or they realize that this wave of compliance is irreversible—miss it, and you miss out. Or perhaps both.

Regardless of the reasons, these two ETFs have not yet officially launched, but just the identity verification alone has already attracted a lot of attention. This reflects the industry's evolution from wild growth to regulation. The market will continue to watch these moves, as each step could redefine the game rules.