2026-01-07 08:21:00

Nike's move to offload RTFKT caught everyone off guard—selling the NFT platform less than 12 months after shuttering operations, just four years post-acquisition. The timing raises eyebrows about the broader NFT market and Big Tech's shifting appetite for Web3 assets. What happens to Clones now becomes the real question. Is this a strategic pivot, or a sign that the initial NFT hype didn't pan out the way tech giants hoped? Either way, it's another data point in the ongoing narrative of mainstream brands testing and retreating from the digital asset space.

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BackrowObserver

· 7h ago

Haha, Nike's move feels like they're just throwing off baggage. --- RTFKT was sold in just four years, this pace is too fast. --- To put it plainly, the NFT boom is over, big companies are all fleeing. --- The fate of Clones is now really a mystery; who wants to pick up this hot potato? --- Laughing to death, last year they were hyping Web3's future, and this year they are eating their words. --- This is the result of big companies playing Web3—they just toss it aside like a toy. --- Nike's move is really awkward; they jumped in during the hot trend, and withdrew when it cooled down. --- I guess there will be a bunch of brands following suit and dumping their assets. --- The question is, who will really take over RTFKT? Does anyone want it? --- It seems NFTs are no longer as attractive; everyone is rushing to sell.

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OnchainUndercover

· 01-07 08:51

Uh, Nike, this move is really outrageous. Four years of wasted investment.

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memecoin_therapy

· 01-07 08:49

Laughing out loud, Nike's move is really outrageous. What happened to the promised Web3 future? Back down in just four years, if you ask me, it's just being fooled by NFTs. What about clones? Are they discarded? Big companies are indeed just speculators; once the hype dies down, they immediately run away. Honestly, it's still about not making money; the Web3 dream is shattered.

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GasSavingMaster

· 01-07 08:49

I am an old veteran who has seen through the hype around Web3, and I am not surprised that big companies' NFT dreams have shattered. --- **Comment 1:** Nike's move is truly outrageous; they bought in and sold out in less than four years... Basically, it's a loss-making venture. **Comment 2:** What to do with Clones? It has really become a hot potato—who dares to take over? **Comment 3:** Big companies come in to make a quick buck and then leave; that's what NFTs are all about. **Comment 4:** Four years ago, they hyped it up fiercely; now they just flip and sell... As a Clones holder, I’m also worried. **Comment 5:** After the hype fades, nothing remains. Always remember those "Web3 will change the world" speeches. **Comment 6:** Another case of a big company retreating; count how many are still坚持ing now. **Comment 7:** They say it's a strategic adjustment, but really, it's just admitting defeat—don’t fool yourself. **Comment 8:** Nike's choice is a weather vane; the Web3 winter is confirmed beyond doubt. **Comment 9:** The value of Clones has instantly lost another layer; holders, stay strong. **Comment 10:** Big tech companies entering and exiting NFTs as frequently as they cut韭菜.

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SmartContractPhobia

· 01-07 08:43

Haha, Nike's move really cracked me up. Bought it a few years ago and sold it quickly after. The NFT boom has completely cooled down. --- Another big company has run away... Looks like Web3 isn't as successful as imagined. --- RTFKT in just four years, what does that say? Isn't it just because the hype was too outrageous back then? --- The fate of Clones is worrying. Now holders have to rely on luck. --- Big Tech is starting to sell off Web3 assets. It's time for everyone to wake up. --- What does Nike selling RTFKT prove? NFTs are just hype and nothing more. --- Closing and reselling in just 12 months—this speed is incredible, just cutting and running. --- No wonder I feel the NFT scene is getting colder and colder. Turns out the big players are all retreating.

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