Different expansion strategies can have quite different effects.

Market-driven approaches may seem grand, but they are easily overly dependent on external factors and market trends—when the wind shifts, traffic disappears. In contrast, projects that integrate innovation into their core business tend to be more resilient, continuously evolving new possibilities alongside the ecosystem.

It is increasingly clear that successful and failed cases are beginning to reveal a set of predictable patterns. What choices can lead to longer-lasting success, and which practices are prone to pitfalls—these are becoming more foreseeable. The development path of crypto projects is gradually shifting from ambiguity to clarity, which actually serves as a valuable reference for newcomers.