There's a new study worth checking out—how do traditional big brands play in Web3? Is it a suicide mission or a gold mine?

A research team recently published a lengthy article, specifically dissecting this question. From development background, real-world cases, and the boundaries of business models to the pitfalls encountered in practice, they cover it all.

The core questions are: what is the logic behind traditional brands entering the Web3 ecosystem? What strategies have already been tried? How far can these models go? What are the real limiting factors?

If you're interested in the development direction of the Web3 ecosystem or want to understand where the intersection between traditional enterprises and the crypto world lies, this research is quite comprehensive. It covers both theoretical frameworks and case analyses, so you can see if it matches your understanding.