Long-term content creation in the Web3 community aims to steadily gain attention. The core ideas are actually just a few—no need to try all of them. Find a direction you can consistently produce content for.

The most direct and effective approach is the identity advantage—roles like founders, frontline project operators, and seasoned investors inherently carry content potential. What they say naturally holds weight because, from different positions, their perspectives on issues vary. Media observers and bystanders find it hard to replicate this, as speaking authority depends on actual involvement and decision-making power. Without being in the midst, it’s difficult to have that level of influence.